VOLVO
LOST IN FORKS
Online Game, Film, Website, Social, Facebook

Edward or Jacob?
Vampire or werewolf?
 

Bella couldn’t decide — and neither could the fans.

To promote Volvo’s sponsorship of Twilight, we let them settle it themselves.

We built an online game that dropped players inside the story, where they could choose their own path — and spend it driving around in a “stupid, shiny Volvo.”

Over half a million fans played, clocking up an average of 30 minutes each.
 

Turns out, immortality pairs well with Swedish engineering.
 

One Show Branded Entertainment Silver. Interactive Merit.