VOLVO
LOST IN FORKS
Online Interactive Game | Digital Sweeps | Facebook | Online Film

Edward or Jacob?
Vampire or werewolf?
 

Bella couldn’t decide, and neither could the fans.

To promote Volvo’s sponsorship of Twilight, we let them settle it themselves.

We built an online game that dropped players inside the story, where they could
choose their own path — and spend it driving around in a “stupid, shiny Volvo.”


Results:

• 500,000+ global fans actively played the digital experience
• 30 Minutes average session time clocked per player

 

Awards:
 

• The One Show | Branded Entertainment Silver
• The One Show | Interactive Merit
• Golden Award of Montreux | Digital & Interactive Gold