VAN GILS
IT'S ALL ABOUT THE SUIT
PR Stunt | Guerrilla Marketing | Earned Media | Viral Video | Fashion Marketing

To prove the suit really does make the man, we brought a mannequin to life
and turned him into a celebrity.​ 

Then like all good celebrities, we gave him a sex tape.

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Results:

• Millions of organic digital views generated worldwide
• Michael Jackson rumors sparked, confusing global paparazzi networks
• Howard Stern officially approved the campaign stunt
• Dave Navarro publicly admitted he was jealous


Awards:

• ADCN (Dutch Creativity Awards) | 1 Gold, 1 Silver
• Eurobest | Ambient & Guerrilla Marketing Shortlist​​​​​​​​​