LANCOME
40 SHADES, 40 POWERS
Social-First Series | Influencer Marketing | Inclusive Beauty

What gives you your power?

For Lancôme, we invited 40 extraordinary women to share the foundations of their power, transforming a traditional foundation product rollout into a nationwide celebration of identity, diversity, and inclusive beauty.

Through a social-first content series designed to spark deep cultural conversation, we shade-matched 40 different change-makers to the 40 unique tones of Teint Idole Ultra Wear.

The campaign bypassed traditional cosmetic models to feature prominent voices from film, sport, and dance:

BAFTA-nominated director Gurinder Chadha

Britain’s most decorated female Olympian Laura Kenny

TV personality Oti Mabuse.