PROMOTE ICELAND
ASK GUDMUNDUR
Social, Online Content, Experiential, Outdoor

Iceland's popularity was having a serious effect on its nature. Our job was to get tourists to travel beyond the well-trod "Golden Circle" and out into the other regions. There was just one problem: most of these areas were so untraveled not even Google knew about them.

​

So we created Ask Gudmundur  - "the world's first human search engine," to help people find them. 

​

Then just like Google, we expanded, creating real-life Gudmundur Hangouts and Gudmundur Mobile.

​

Thanks to the campaign, the number of tourists to these outer regions shot up by 207,183, which contributed about

$39.6 million to the Icelandic economy. President Obama approved!

Euro Effies Grand Prix, 7 Golds, 1 Silver   

North American Effies | 2 Golds
Cannes | 3 Shortlists

PR Week | 'Best In Creative Excellence' ​