ICELANDAIR
AHEAD OF TIME
Immersive Theater | Interactive | Experiential | Pop-Up Event

For its 80th anniversary, Icelandair turned a transatlantic flight into a stage.
 

At 35,000 feet, passengers watched the world's first immersive in-flight theater production, a three-act journey from London to New York via Iceland.
 

The story honored 80 years of championing women, from the airline's earliest female crew to the women leading it today.
 

Real Icelandair crew performed alongside professional actors, turning an 11-hour flight into a living time machine. Passengers took part from check-in to touchdown, with 100% organic participation.