ICELANDAIR
STOPOVER BUDDIES
New Service, Social, Experiential, Brand Activation

How do you get the world to stop over in Iceland when they're in such a rush to fly direct?
 

Give them a free Stopover Buddy — an Icelandair crew member who shows them the country like a local.
 

The campaign drove a 31% increase in Stopover bookings, generated £106.1 million in global coverage and reached 2.1 billion people worldwide.
 

Customer service, taken to new heights.