ICELANDAIR
STOPOVER BUDDIES
Integrated Campaign | Service Design | Experiential Marketing | Brand Experience | Destination Marketing

How do you get the world to stop over in Iceland when they're in such a rush to fly direct? Give them a free Stopover Buddy — an Icelandair crew member who shows them around the country like only a local could.
 

Customer service, taken to new heights.


Results:

• 31% increase in direct Icelandair Stopover bookings
• £106.1 Million generated in earned global media coverage
• 2.1 Billion total earned reach across 300+ major international publications
• Featured in CNN, The Guardian, and Mashable


Awards:

• Euro Effies | 3 Golds, 1 Silver
• Cannes Lions | PR Shortlist
• Contagious | Named a Global Pioneering Campaign