ICELANDAIR
STOPOVER BUDDIES
New Service, Social, Experiential, Brand Activation

How do you get the world to stop over in Iceland when they're in such a rush to fly direct?

By offering them a free Stopover Buddy to help them travel like a local. All thanks to the Icelandair crew.

​

The campaign resulted in a 31% increase in Stopover bookings.

​

£106.1 million worth of global coverage.

 

2.1 billion media reach.

​

Taking customer service to new heights!

​