JAGUAR x DUA LIPA
THE PACE (SEASON ONE)
Brand Partnership | Music Marketing | Data-Driven Creative | Experiential Marketing | Automotive Marketing

To launch the electric Pace series, Jaguar partnered with pop superstar Dua Lipa to redefine how music is created. Using bespoke telematics software, we engineered an exclusive data-driven remix engine for her track "Want To" transforming real driving metrics into immediate sound elements.
 

Through high-tech test drives and a global digital platform, we empowered fans to generate their own personalized arrangements based on their driving style, ultimately delivering a viral brand activation that set a world record for the most remixed song in history.


Results:

• 91,000+ unique user remixes generated globally
• 426 Million total campaign impressions accumulated
• 97.3% earned media coverage from non-automotive press (lifestyle, tech, music)


Awards:

• Cannes Lions | Entertainment Lions for Music Shortlist
• Creativepool Awards | Best Integrated Campaign & Best Use of Tech
• Campaign Big Awards | Automotive & Experiential Shortlists