GAP
LONELYGLOVES.COM
Brand Activation | Social Utility | Digital Experience | Retail Marketing | Outdoor | Website
Each winter, gloves get separated all over the city. And sometimes, so do people.
GAP transformed that seasonal loss into a playful matchmaking platform, where a lost glove could lead you to its pair — and possibly yours.
Because sometimes finding your other half starts with losing one.
REFUGE
DOMESTIC VIOLENCE IS AN EVERYDAY THING
Social Impact | Ambient Advertising | Awareness Campaign | Non-Profit
1 in 4 women are abused in their homes.
Yet the reality of domestic violence remains hidden, normalised, and folded into everyday life.
So we placed women’s faces on everyday objects that are struck, cut, and beaten — forcing that violence into public view.
HEALTHY LIVING
ARE YOU GETTING YOUR DAILY COMPLIMENTS?
Social Advertising | Behavioral Design | Positive Reinforcement | Habit Formation | Public Health
Unhealthy habits are hard to break.
Starting feels even harder.
So we made it easier.
By placing unexpected compliments where healthy choices happen, we turned
small actions into rewarding moments.
Are you getting your daily compliments?
