SAAB
A PIECE OF HISTORY
Digital Activation | Automotive Marketing | Brand Loyalty | Direct Mail | Automotive PR

The launch of the new 9-3 was a defining moment in Saab’s history,
one our loyal fans had waited years for.

So when the first car rolled off the line, we didn't just celebrate it,
we gave them a piece of it.

As the cameras flashed at the factory, we physically took the vehicle apart,
turning a standard product launch into a global thank you, and one historic car
into thousands of individual physical keepsakes.

Through a dedicated digital activation, we invited super-fans to log on,
explore the interactive grid of beautifully cataloged components, and claim
their own physical piece of history.

Because some fans don’t just buy the car.

They build the brand.​