SAAB
A PIECE OF HISTORY
PR, Website, Digital, Social, Direct Mail, Activation

The launch of the new 9-3 was a defining moment in Saab’s history — one our loyal fans had waited years for.

So when the first car rolled off the line, we didn't just celebrate it,
we gave them a piece of it.

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​As the cameras flashed, we took it apart — turning a launch into a thank you, and one car into thousands of keepsakes.
 

Because some fans don’t just buy the car.
They build the brand.​